Premium WordPress themes are perfect for bloggers and small businesses alike.
Not only can they make your website look more professional, but they can also help improve user experience, SEO, and your conversions — and who wouldn’t want that?
But to get the best premium WordPress theme for your needs, you need to choose a WordPress theme with features that’ll actually enhance your website.
So to help you out, we’ve compiled a list of the 9 best premium WordPress themes based on various factors and highlight some of their top features so you can find a WordPress theme that’s right for you and your website.
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Why Choose Premium WordPress Themes?
Before we select the best premium WordPress themes, let’s address the big question: why pick a premium WordPress theme when there are so many free WordPress themes available?
For many bloggers, a free WordPress theme seems sufficient and has the advantage of being free; however, premium WordPress themes have some advantages.
Firstly, premium WordPress themes are often better quality than free WordPress themes because the revenue generated gets funneled back into future iterations. Additionally, premium WordPress themes typically come with support, which can help you get the most out of the WordPress theme and its features. When you add in the more advanced functionality, higher security standards, and more responsive updates found in premium WordPress themes, the advantages are clear.
Once you decide to go with a WordPress premium theme, you need to find one. You have two main options to pick from: marketplaces and theme shops.
Marketplaces like ThemeForest and Creative Market have a variety of premium WordPress themes for sale, often categorized and with reviews and ratings to help you choose the perfect premium WordPress theme. Theme shops like Elegant Themes and StudioPress are more focused but usually provide excellent support.
Choosing a premium WordPress theme requires more thought than just looking at the price to avoid making a mistake. It would be best to consider the reviews and reputation of the developers or theme shop and the support offered. Ensure the WordPress theme provides the features you need but doesn’t lock you in, so you can’t change WordPress themes in the future.
How We Chose Our List of the Best Premium WordPress Themes
First, there is no standard definition of “popular” when it comes to premium WordPress themes. A premium WordPress theme can be considered popular based on the number of downloads, installs, or sales (i.e., quantitative) or based on reputation or brand awareness (i.e., qualitative).
Both measures of assessing a premium WordPress theme have their challenges. Using numbers seems like it would be the most objective method, but in many cases, those figures are not available. While marketplaces like ThemeForest do show the number of sales, private theme shops often do not share their figures, making comparisons difficult.
The other route of deciding on the most popular premium WordPress theme based on name recognition, brand awareness, or reputation is not an exact science. You could try to measure search engine queries for premium WordPress theme names, but some bias is still likely to be introduced.
Ultimately, there is a significant element of unavoidable subjectivity in identifying popular premium WordPress themes. We’ve used a combination of available figures, other rankings, and overall reputation to create this list of my picks for the best premium WordPress themes.
Note: The premium WordPress themes are listed in no particular order. Read their individual top features so you can find a WordPress theme that’s right for you and your website.
9 Best Premium WordPress Themes
Let’s look at our list of the 9 best premium WordPress themes without further ado!
- Divi
While we admit to being slightly biased, there isn’t a better premium WordPress theme on the market better than Divi. With the no-code Divi Builder, you can build your web pages on the front end, allowing you to see your website design changes in real-time.
There’s also the powerful Theme Builder, which lets you create gorgeous templates for any aspect of your website, including headers and footers.
If you’re short on time or lack the expertise to build your own layouts, you can choose from more than 2300+ beautifully crafted layouts that are easily imported with one click. Along with these fantastic features, Divi has the best support, the most integration, built-in ecommerce capabilities with WooCommerce, and so much more.
Pricing: $89 per year
- Genesis Pro
The Genesis Framework from StudioPress is a robust theme framework that enables novices and advanced developers to build websites with WordPress.
The framework provides a secure, search-engine-optimized platform for severe websites, making it one of the best premium WordPress themes. The variety of child themes (such as the Foodie Pro theme) provides unique starting points for custom websites.
Pricing: $360 per year
- OptimizePress
While you could use this premium WordPress theme to create general websites, OptimizePress has made a name for itself in high-converting landing pages, sales pages, and membership websites. This makes OptimizePress one of the best premium WordPress themes for marketers and conversion-conscious website builders.
The live page editor lets you view changes immediately, starting from 30 pre-tested templates. You can also get OptimizePress as a plugin, so if you’re interested in another WordPress premium theme, you can still add the OptimizePress magic.
Pricing: $179 per year
- Avada
With more than 500,000 sales in the ThemeForest marketplace, Avada is one of the most popular premium WordPress themes available.
It’s a multi-purpose premium WordPress theme and, using their Fusion Builder Content Editor, you can create unique layouts without touching a line of code.
Pricing: $138 per year
- BeTheme
BeTheme is another popular premium WordPress theme from the ThemeForest marketplace. It’s also a multi-purpose premium theme that comes with 500+ pre-built demos that suit any niche or industry.
Pricing: $120 per year
- Flatsome
While it’s a multi-purpose premium WordPress theme that can be used to create many types of websites, Flatsome is designed primarily for eCommerce websites.
It is the top-selling WooCommerce premium WordPress theme on ThemeForest. The included page builder lets you create any layout for your store’s pages.
It also includes e-commerce-specific features to make your website stand out, such as multiple product grid styles, sale bubbles, and quick-zoom product images.
Pricing: $98 per year
- Bridge
Bridge is a popular premium WordPress theme from the ThemeForest marketplace.
It is a multi-purpose premium WordPress theme that powers 100,000+ websites.
It is currently a top seller on ThemeForest. With over two dozen layout concepts and over 100 demos, you can choose a starting point to fit any website project. With full typographic control, including font packs and access to custom CSS, you can create a unique design to meet your needs.
Pricing: $138 per year
- Enfold
Enfold is another top-selling and highly-rated premium WordPress theme on ThemeForest. The high rating is mainly due to the theme’s focus on user-friendliness. From the drag-and-drop page editor to the outstanding support and step-by-step tutorials, Enfold is easy for those just starting. Features like an integrated form builder and advanced options ready it to provide you with a beautiful website in no time.
Pricing: $98 per year
- Salient
Salient is another ThemeForest multi-purpose premium WordPress theme. It is light and fast, which ensures optimal SEO performance and a positive web browsing experience.
With over 1,000 icons, over 600 fonts, and unlimited color possibilities, your WordPress theme will be unique without touching code. A powerful theme options panel and an advanced page builder enable you to modify your website and page layouts further.
Pricing: $120 per year
What are the Best WordPress Premium Themes?
| Themes | Price | Free Version | |
| Divi | $89/year | ❌ | Visit |
| Genesis Pro | $360/year | ✔️ | Visit |
| OptimizePress | $179/year | ❌ | Visit |
| Avada | $138/year | ❌ | Visit |
| Flatsome | $98/year | ❌ | Visit |
| BeTheme | $120/year | ❌ | Visit |
| Bridge | $138/year | ❌ | Visit |
| Enfold | $98/year | ❌ | Visit |
| Salient | $120/year | ❌ | Visit |
Divi is one of the most popular premium WordPress themes to work with for the people who want absolute control over their website. The Theme Builder and customer support provided make Divi a world-class theme for those new to WordPress and those who have been building websites for a long time. Genesis Pro is for the web designer looking to use full website editing and wants to stay true to the block editor. Genesis Pro allows you to use any page builder you see fit. Or, you can stick with Gutenberg, the new WordPress standard, and build a powerful website without learning a single line of code.
Finally, if you want to build high-converting, powerful landing pages and marketing websites, OptimizePress is your WordPress premium theme. Creators, entrepreneurs, and marketing professionals tired of using multiple platforms to do the job will love the tools that OptimizePress provides within their WordPress premium theme.
Best WordPress Premium Themes: Conclusion
When you need to choose a theme for a WordPress website, and you’ve decided on using a premium theme, the most popular WordPress premium themes are often an excellent place to start your selection process. We have provided you with our list of the best premium WordPress themes based on several factors. The list should give you a headstart for your projects this year if you feel overwhelmed by the number of WordPress themes.
You’ve now reviewed 9 of the most popular premium WordPress themes on the marketplaces and Theme shops.
You have a better idea of what each premium WordPress theme is best-suited for and the features each WordPress theme offers.
There’s only one thing left to do – pick one and build your website.
So go through the list again, make note of the best premium WordPress themes for you and your website, visit their websites to learn more about them, and make your decision.
Best WordPress Premium Themes: FAQs
Before we wrap up, let’s answer some of your most common questions regarding the best premium WordPress themes. Did we miss one? Leave a question below, and we will respond!
What is the best premium theme for WordPress?
With its user-friendly drag-and-drop builder, responsive support system, vibrant community, and countless add-ons, Divi is the best choice for WordPress users. The Theme Builder is particularly noteworthy, as is the exceptional customer support that comes with it, making Divi a truly world-class option for website builders across the board.
Are premium WordPress themes worth it?
Premium WordPress themes can offer higher customization, functionality, and support than free WordPress themes. Therefore, investing in a premium WordPress theme may be worth it if you want to create a unique and professional-looking website.
What is a premium theme in WordPress?
A premium theme in WordPress is a professionally designed and developed theme that typically comes with advanced features, customizations, and support. Premium themes are usually sold for a one-time fee or subscription, providing higher quality and functionality than free themes. They often offer better design options, customization options, and superior support to help WordPress users create a more professional-looking website.
Which premium WordPress theme supports eCommerce?
All Premium WordPress themes on our list come equipped with eCommerce integrations, such as WooCommerce. This feature enables you to sell physical and digital products on your website seamlessly.
Which is the most popular premium WordPress theme?
Divi is the most popular and used premium theme among WordPress users, with an impressive number of installations. Its reputation precedes it, with a loyal community that continues to grow and provides excellent support.
What is the difference between a free WordPress theme and a premium WordPress theme?
Free WordPress themes are free and may have limited features, customization options, and support. Premium WordPress themes are available for purchase and offer a broader range of features, customization options, and support. They are generally more reliable and have better-quality coding than free themes, although that’s not always the case. There are some great free themes out there too.
What are the advantages of premium WordPress themes?
Premium WordPress themes offer better design flexibility, higher quality code, regular updates and support, improved security, and a wider range of customization options. They can save time and effort in creating a professional-looking website and often come with additional features and plugins in the theme package.
Which is the most affordable premium WordPress theme?
Divi is the most affordable premium WordPress theme. Starting at just $89 per year, Divi unlocks all the features you need to make your website stand out, including a drag-and-drop builder, pre-made templates, and more. You can also use it on unlimited websites without any additional costs. With access to the Bloom email opt-in and Monarch social media share plugins, you can take your website to the next level. And if you don’t prefer yearly payments, you can get all this for a lifetime with a one-time fee of just $249.
What factors should I consider before purchasing a premium WordPress theme?
When purchasing a premium WordPress theme, consider factors such as design quality, customer support, compatibility with your website’s content and goals, responsive design, customization options, and pricing. It’s also important to read reviews and check the theme’s update history to ensure its quality and security.
Which premium WordPress themes have a complete theme builder?
Themes like Divi, and Avada have a complete theme builder that lets you customize everything from the header and footer to your 404 pages and blog post templates. If you’re looking to build a new website that stands out from the crowd, these two themes are worth considering.
Are you looking for more theme reviews? Check out our picks for the best WordPress themes.
What has your experience been with the premium WordPress themes featured in our list? Please let us know and subscribe to the comments section below!