Today, social media marketing is a crucial component of any content marketing strategy.
Whether you are a creator, building a personal brand, or managing business social media accounts, there is a lot to think about — from creating and posting content to analytics and reporting, it is time-consuming.
Thankfully, there are plenty of great social media management tools available to help. Smart social media marketing managers use social media management software to schedule content and automate posting. Social media management tools allow users to publish, monitor and manage all their social media accounts from one dashboard.
But with so many options, how do you decide which social media management software to use?
This guide is for you. Below, you will find a comprehensive guide to some of the best social media management tools in the market.
This round-up of social media management tools is not arranged in any particular order, as all of them are great in their unique features. If there is a reason you love a tool and we didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that software.
Let’s get started.
18 Best Social Media Management Software (2024)
- Zoho Social
- Hootsuite
- Buffer
- Sprout Social
- Agorapulse
- Social Pilot
- CoSchedule
- Sendible
- eClincher
- HubSpot
- MavSocial
- Crowdfire
- SocialBee
- Post Planner
- Tailwind
- MeetEdgar
- Sprinklr
- Khoros
- Zoho Social
Zoho Social is a social media management tool designed to help businesses and agencies manage their social media presence from a single dashboard. It provides features like social media analytics, scheduling, monitoring, and team collaboration for efficient social media management.
Unique value: Zoho Social integrates with the Zoho ecosystem, allowing users to connect with various CRM and digital marketing tools and manage marketing campaigns cross-functionally.
- Hootsuite
Hootsuite is an all-in-one platform that allows you to create and schedule content, run social media ads, measure your social metrics, and more.
Unique value: There are several things that businesses and creators love about Hootsuite: being able to monitor your social media presence across multiple accounts and keywords, connect with over 35 social media platforms, and bulk-schedule social media posts.
Hootsuite Pricing: Paid plans start at $99 per month, with a 30-day free trial.
- Buffer
Buffer is an intuitive, streamlined social media management software trusted by small businesses and individual creators to help drive meaningful engagement and growth on social media.
Buffer allows you to manage every aspect of your social media from a single dashboard.
- Sprout Social
Like Hootsuite, Sprout Social fits several social media tools into one platform — from social media scheduling to social media monitoring to its analytics tool for better reporting.
Sprout Social is one of the few social media management tools that offers customer relationship management (CRM) features.
Sprout Social Pricing: Paid plans start at $259 per user per month with a 30-day trial
- Agorapulse
Like the social media management platforms mentioned above, Agorapulse is an all-in-one social media scheduling platform with scheduling, responding, and reporting features.
Unique value: Agorapulse has several unique features, such as competitor analysis and social listening.
Agorapulse Pricing: Plans start at $49 per user per month.
- Social Pilot
Social Pilot combines many social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and provides it at affordable prices. With its customer management feature, we believe it’s great for agencies with multiple team members and several customers.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, health and fitness), which is great if you want to find relevant content easily. Another valuable feature is its white-label reports, which are especially handy for agencies.
Social Pilot Pricing: Plans start at $25 per month with a 14-day free trial
- CoSchedule
CoSchedule is one of the top social media management tools with the best marketing calendar.
With CoSchedule, you can manage and collaborate with your team to create content, events, social media posts, and tasks.
Unique value: CoSchedule is great for content marketers who want to organize all their projects (emails, content, events, social media, etc.) and foster team collaboration in one place. Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
CoSchedule Pricing: There is a free plan available, with paid plans starting at $19 per user per month
- Sendible
Sendible is a social media management tool built specifically for agencies with several customers. On top of most features that social media management tools offer, Sendible allows users to create customizable dashboards according to your branding to attract new clients.
Unique value: Sendible has impressive integrations, such as the Canva graphics editor, royalty-free image search, and YouTube search. It also offers some automation for those who want to save time on repetitive tasks.
Sendible Pricing: Plans start at $29 per month with a 14-day free trial
- eClincher
Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages through its social inbox, and analyze your social media performance.
Unique value: eClincher differs from other social media management tools because it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
eClincher Pricing: Plans start at $65 per month with a 14-day free trial
- HubSpot
HubSpot’s social media management tools are part of their all-in-one marketing platform. As HubSpot integrates all your marketing efforts (such as email, SEO, social media, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.
HubSpot Pricing: Prices range from $20 per month for a basic plan to $3,600 per month for enterprise plans
- MavSocial
MavSocial is a social media management tool with a focus on visual content.
Unique value: On top of the usual features such as monitoring, scheduling, and reporting, MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
MavSocial Pricing: Plans start at $78 per month with a 14-day free trial
- Crowdfire
Besides scheduling content, Crowdfire allows you to manage your X/Twitter account (follow and unfollow) and suggests posts for sharing.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blog posts, YouTube channels, and online shops and will create social media posts for every update you have on your websites.
Crowdfire Price: Free plan (for ten posts per channel per month). Paid plans for more channels and posts start at $9.99 per month.
- SocialBee
SocialBee is a user-friendly social media management tool that promises to bring you more leads with less effort. Its core functionalities allow users to add, organize, and share content across several social networks from one place.
Unique value: One of SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to post consistently while having a balanced mix of content in each category.
SocialBee Pricing: Plans start at $24 per month with a 14-day free trial
- Post Planner
Post Planner wants to help you with three fundamental jobs: finding high-quality content, planning the perfect publishing calendar, and posting consistently. It curates and rates content suggestions and allow you to create a content-type-based schedule.
Unique value: With its Find tool, Post Planner makes it easy to find content that has proven to engage people. Also, instead of just selecting your time slots in your schedule, you can pick the content type for each time slot, and Post Planner will fill the slots with your chosen content accordingly.
Post Planner Pricing: Free for one channel, with plans starting at $9 per month.
- Tailwind
Tailwind is a social media management tool for Pinterest, Instagram and Facebook. Apart from helping you schedule posts, monitor conversations, and measure results; Tailwind offers recommendations for improving your platform performance.
Unique value: Tailwind is great for Pinterest and Instagram marketers as it offers a range of features specific to these visual platforms, such as content promotion.
Tailwind Pricing: Plans start at $14.99 per month
- MeetEdgar
MeetEdgar is a social media marketing tool designed to help users streamline their social media marketing efforts. It enables users to schedule, curate, and automate content across multiple social media platforms.
Unique value: MeetEdgar’s value lies in its focus on repurposing evergreen social media content. You can use this tool to elevate your marketing strategy and reshare your most valuable content automatically and seamlessly.
MeetEdgar Pricing: Plans start at $24.91 per month with a 7-day free trial
- Sprinklr
Social engagement is part of Sprinklr’s suite of products to help enterprises connect and serve their clients across any channel at scale. It enables enterprise teams to collaborate effectively and reach, listen to, and engage clients on more than 25 social media networks.
Sprinklr Price: Self-service starts at $249 per month.
- Khoros
Khoros is one of the best social media software used by some of the world’s biggest businesses to handle all aspects of their social media management. They also provide a tool to help enterprise companies build communities.
What’s your go-to social media management tool?
Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. We hope we’ve mentioned at least one social media management tool that might suit your budget and needs!
If your favorite tool is on the list, we would love to hear what you love about it. If we’ve missed your favorite tool (sorry!), please leave a comment below and share why you love it.