Are you interested in starting your own blogging business? Do you want to earn passive income or build a full-time online business?
But, not sure which blogging mistakes to avoid in 2025 without the help of experts. Then you’re in the right place!
Let’s get started!
Blogging Mistakes
- Writing introductions that are too long
- Not creating headlines with a target keyword in mind
- Writing hard-to-read content
- Referring to outdated stats
- Encouraging your audience to take sides
- Focusing on products rather than your audience’s problems
- Relying only on stock photos
- Guessing what your readers like
- Publishing thin content
- Not using subheadings
- Taking readers to unrelated pages
- Leaving readers with unanswered questions
- Redundancy
- Being too lazy to proofread and edit
- Publishing incomplete or unfinished posts
- Not using CTAs
- Not creating evergreen content
- Creating only text-based content
- Lacking confidence in your own value propositions
- Inconsistency with content quality and post frequency
- Not promoting content at all
- Not building an email list
- Being over promotional
- You don’t care about analytics
- Ignoring your audience (not building a community)
- Turning down invitations
- Using hard-to-read fonts
- Sticking with a shared hosting plan
- Not backing up before an update
- Not fixing broken page elements
- Making complicated menus
- Editing your website’s parent theme
- Building for desktop users only
- Using a hard-to-remember domain
- Adding clickable elements too close together
- Not updating your blogging platform
- Keeping demo content
- Picking a theme that doesn’t match your niche
- Picking themes overloaded with unnecessary features
- Sticking with “admin” as your username
- Using too many plugins
- Downloading WordPress resources from untrusted websites
- Enabling your website to be indexed while under construction
- Forgetting to enable website indexing after site changes are finished
- Not adding internal links
- Relying purely on SEO
- Not fixing broken links
- Not compressing images
- Spamming links
- Leaving outbound links to open in the same tab
- Optimizing different pages for the same keywords
- Not attracting natural backlinks
- Not planning your keywords
- Not having an SSL certificate
- Using long page URL slugs
- Using auto-generated meta descriptions
- Forcing affiliate links into content
- Targeting a broad niche
- Choosing a niche just because it’s popular
- Using unsafe passwords
- Writing 24/7
- Ignoring your competitors
- You go stagnant for months
- Pushing a sale too early
- Not having content categories
- Displaying too many ads
- Chasing a “get-rich-quick” strategy
- You don’t set clear goals
- You’re not learning
- Ignoring customers go after their first purchase
- Letting leads go after they abandon product pages or their cart
- Being a copycat blogger
- Multitasking
- Making unrealistic promises
- Jumping into blogging without a monetization plan
- Staying in your comfort zone
- Selling irrelevant affiliate products
- Mishandling your blog income
- Hotlinking images
- “Stealing” content assets from other websites
- Not protecting your content from being copied
- Being vulnerable to distractions
- Not getting help when you need it
- Giving up (after a few months of no results)
- Not caring about your privacy
- Not creating a style guide
- Buying tools without research
- Trying to be perfect (being afraid of mistakes)
- Automatically approving all comments
- Overpaying for tools
Blog Content Writing Mistakes
Writing introductions that are too long
If you take more than 1,000 words to introduce your blog post, your readers may lose interest before they reach your first point.
Not creating headlines with a target keyword in mind
Headlines without a target keyword will make it hard for you to earn website traffic and clicks. If you want to improve your headlines, try adding your target keywords near the beginning or end.
Writing low quality content
Low-quality content will cause any blog to fail.
Encouraging your readers to take sides
Dividing your readers, particularly when talking about controversial topics, is bad for your community.
Bloggers sometimes take two or more sides when talking about specific topics. If you insist on covering those topics, take an impartial stance and highlight the merits of each side.
Focusing on products rather than your reader’s problems
When blogging about products, focusing on features rather than your readers will make your content sound biased and promotional. Keep in mind that your audience only care about how a product can help solve their problems.
Relying only on stock photos
Using only generic, royalty-free images will make your blog look unoriginal. Stock photos aren’t bad, but your entire visual content strategy shouldn’t revolve around these images.
Guessing what your audience likes
Basing your blogging strategy on hunches and “guesstimates” could leave you with heaps of content that nobody likes. Always have a data-driven approach when making big decisions for your blog, like keywords, content types, and product ideas.
Publishing thin content
Relying on thin content, like affiliate product content, will prevent you from ranking in search. Be sure your blog has plenty of informative content that actually has value in the eyes of readers.
- Not using subheadings
Some first-time bloggers may publish content without subheadings – filled with long, intimidating walls of text. Not only does this affect the reader experience, it also reduces your chances of ranking in search engine results like Google.
Taking readers to unrelated pages
Adding external or internal links to unrelated pages will confuse your audience – period. As a rule of thumb, only add links if they can help your audience make the most out of your content.
Leaving readers with unanswered questions
Readers won’t be happy with your content if they still have unanswered questions by the time they reach the conclusion. This typically happens if you use “clickbait” headlines without regard for your audience’s expectations.
Redundancy
Repeating the same points over and over again in the same post will make it dull and uninspiring to read. Redundancy also includes the unnecessary repetition of words or using words with the same meaning, which may cause confusion.
Being too lazy to proofread and edit
Relying on the built-in spelling and grammar checker in Microsoft Word will make you miss other writing issues. Read your draft aloud to check its flow and use an automated proofreading tool like Grammarly to find advanced issues.
Publishing incomplete blog posts
Some bloggers cut corners and publish a blog post that still lacks essential information, making their content inferior to competitors. You may feel this when writing a long listicle or “ultimate” guide that should be as comprehensive as possible.
Not using CTAs
No matter how authoritative and believable your content is, generating conversions will still be tough without calls-to-action (CTAs). Remember, when readers are still deciding whether to act or not, a CTA gives them one extra push into converting.
Not creating evergreen content
Talking about popular trends can lead to a spike in website traffic, but without evergreen content, your website traffic will eventually flatline. This means your blog requires you to constantly churn out content to be profitable.
Creating only text-based content
For a new blog, relying on plain-text blog posts makes it extremely difficult to hook your target audience. Bloggers with superb writing skills might pull it off, but they can still be outshined by those who use visuals.
Lacking confidence in your own value propositions
You can’t convince anyone to become subscribers or customers if you don’t even believe in your own blog’s potential. A little confidence goes a long way when it comes to writing persuasive posts and launching content promotions.
Inconsistency with content quality and post frequency
Being inconsistent in terms of content quality and post frequency can kill your results and your motivation.
Remember, the best bloggers always write as if the reader is seeing their content for the first time. If a reader comes across your worst post, they might assume the rest of your blog is the same quality.
Blog Promotion Mistakes
Not promoting content on social media
Not having a social media campaign will cause you to miss out on getting instant traffic and exposure. Facebook marketing, for example, will funnel regular traffic into your blog content, including future posts.
Apart from Facebook, other networks like Pinterest, Instagram, and LinkedIn are also great for generating targeted traffic.
Not promoting content at all
Publishing content without thinking about promoting them is a deadly mistake that will basically stop your blog from growing.
After publishing your blog post, spend time planning how you’ll spread it over promotion channels – from social media to forums.
Not building an email list
Without an email marketing strategy, you’re wasting your blog’s entire traffic potential.
98 percent of usersdon’t convert into paying customers during their first visit. Rather than trying to convert the remaining two percent, show them a valuable offer in exchange for their email.
Sending spam
Spamming your email subscribers with valueless, promotional messages is a surefire way to lose their trust. While it’s okay to frequently send emails, be sure to have a user-oriented strategy with the right email marketing platform.
Being over promotional
Believe me – your readers will leave in droves if you only blog about your own brand and products. That’s why your content marketing strategy should focus on solving your readers’ problems.
You don’t care about analytics
If you want measurable results, start tracking blogging Key Performance Indicators (KPIs) like overall visits, traffic sources, and conversion rate.
Not building a community
Without a thriving community, your readers may not feel compelled or involved enough to care about your brand. You also won’t be able to listen to their feedback and discover opportunities to improve your blog.
Turning down invitations
You’re wasting golden opportunities by saying “no” to invitations for webinars, interviews, speaking engagements, and other events. Not all bloggers are lucky enough to receive invitations, so be sure to make the most out of them.
Blog Design & Development Mistakes
Using hard-to-read fonts
Cursive fonts may look cool and elegant, but they might ruin the reading experience of your audience. Keep in mind that readability is an important factor in SEO and conversion rate.
Sticking with a shared hosting plan
A shared hosting plan results in slower load times and frequent crashes for blogs with steady traffic. While it’s perfectly fine to go with cheap hosting at first, you should know when it’s time to upgrade.
Not backing up before an update
Speaking of backups, installing updates on your blog without creating a backup may lock you out of your WordPress dashboard. Though updates are important, they sometimes lead to compatibility issues that can be easily solved with a rollback.
Not fixing broken page elements
Broken page elements – be it menus, sidebars, or footers – looks very unprofessional. One look and people may doubt your brand’s credibility.
Making complicated menus
Cluttered and complicated menus make it hard for readers to find the information they need. Unfortunately, this often leaves a bad impression as they leave your website and look elsewhere.
Editing your website’s parent theme
WordPress beginners sometimes customize their blog’s parent theme by mistake, causing them to lose their changes after an update. To prevent this from happening, be sure to create a child theme so updates won’t affect your customizations.
Building for desktop users only
Optimizing your blog solely for desktop devices means you’re ignoring the needs of roughly half of your audience. Keep in mind, over 54 percent of internet traffic came from mobile devices since Q1 2021.
Using a hard-to-remember domain name
The wrong domain name can doom your blogging endeavor before you even publish your first blog post. One of the worst things you can do is make it hard to remember with special characters and numbers.
Not updating your blogging platform
Keeping your WordPress themes, plugins, and core files outdated makes you susceptible to cybersecurity breaches. Not to mention you’ll miss out on all the great features that new updates come with.
Keeping demo content
In some cases, beginner bloggers forget to delete WordPress’s demo content – making their blog look incomplete and unprofessional. Before launching your website, be sure to remove these blog posts along with any placeholder elements you used.
Picking a theme that doesn’t match your niche
Choosing a theme that’s meant for a different industry can be confusing or misleading to your readers. You may be able to catch a few eyes with a flashy design, but their attention most likely won’t last.
Picking themes overloaded with unnecessary features
If your WordPress theme includes store pages, interactive calendars, and other features you don’t need, you know you went overboard. Despite usually being more expensive, these heavy-duty themes can also slow your website down.
Sticking with “admin” as your username
Keeping the default “admin” username makes you vulnerable to brute force login attacks. It’s considered one of the weakest usernames still being used today, be it on local networks or online backends.
Using too many plugins
WordPress plugins are extremely helpful, but relying on them too much can affect performance and make troubleshooting harder. Always give it a second thought and only install plugins with features you can’t do manually.
Downloading WordPress resources from untrusted websites
Beginners naturally want to acquire everything for cheap, but downloading pirated copies of plugins or themes is a serious risk. Bootlegged WordPress resources from untrusted websites may contain malware injected by hackers.
Blog SEO Mistakes
Enabling your website to be indexed while under construction
Allowing search engines like Google to index your website while under construction means they’ll see all your broken links and placeholder elements. This will affect the SEO (Search Engine Optimization) health of not just your page but your entire blog as well.
Forgetting to enable website indexing after website changes are finished
After doing a lot of work on your blog, forgetting to re-enable website indexing means you’re blocking your own rankings.
Not adding internal links
Without internal links, you could be unintentionally inflating your blog’s bounce rate. That means readers are exiting your website after looking at your content, which is bad for user engagement and SEO.
Relying purely on SEO
Focusing solely on SEO can cripple your blog’s traffic potential. Not only does SEO take months to get results, it could also drain a blog’s budget, especially in competitive niches.
Not fixing broken links
Broken links will not only degrade your blog’s SEO-friendliness – it can also confuse and annoy your audience.
Not compressing images
Uploading uncompressed, high-resolution images will have a huge impact on your website’s loading speed. This could single-handedly ruin the experience of your audience and your search engine rankings.
Leaving outbound links to open in the same tab
Not setting links to open a new tab will break your audience’s focus as soon as they click. The good news is, this can be easily fixed with just a few clicks, especially if you use WordPress.
Optimizing different pages for the same keywords
Creating multiple pages that target the same keyword significantly diminishes your SEO results. In the SEO world, this is called “keyword cannibalization,” wherein your own blog posts compete for keyword rankings.
Not attracting natural backlinks
Whether you like it or not, link building isn’t possible without linkable assets. Some examples of this are case studies, infographics, statistics, and interview posts.
Not planning your keywords
Without keyword planning, you could spend a ton of time and effort on content that no one will read. To create high quality content that will generate traffic, focus on keywords with favorable search volume and keyword difficulty.
Not having an SSL certificate
Without an SSL (Secure Sockets Layer) certificate, hackers can extract sensitive information from your blog – including your users’ data. Getting an SSL also switches you over to HTTPS (Hypertext Transfer Protocol Secure), which can improve your search engine rankings.
Using long page URL slugs
Pages with longer URLs tend to rank lower than those with shorter and more memorable URLs. Keep in mind that a good URL can also inform readers about your blog post’s topic.
Using auto-generated meta descriptions
Auto-generated meta descriptions take the blog post’s first few lines, which are often truncated and ineffective in describing your topic. While meta descriptions don’t directly affect rankings, they help your website get more clicks on search results.
Common Blogging Mistakes
Forcing affiliate links into content
Even if your affiliate product is relevant to your blogging niche, forcing them into your content could ruin your audience’s experience. If you want content that leads to affiliate commissions, build in-depth reviews, comparison posts, listicles, and guides.
Targeting a broad niche
If you pick a broad niche, you’re most likely pitting yourself against giant brands with vastly bigger budgets. After you target a niche based on your interests, “niche down” by focusing on a specific product or audience.
Choosing a niche just because it’s popular
Choosing your niche based on its popularity harms your capacity to create high-quality, insightful content in the long run. If you want blogging to be an enjoyable and motivating experience, choose a niche you’re genuinely passionate about.
Using unsafe passwords
According to Verizon’s 2021 Data Breach Investigations Report, 61 percent of breaches are attributed to stolen credentials. So, unless you’re willing to risk it, consider using a password manager from reputable services like NordPass.
Writing 24/7
Bloggers are capable of working seven days a week, but it can quickly lead to creative burnout. That’s when you feel groggy and unable to concentrate on writing.
Be sure to rest for at least a day or two in a workweek.
Hiding your face
Unless anonymous blogging is your brand, not showing your face makes it a tad harder to connect with your audience. Humanizing your brand with a personalized About page, including your photo, will definitely help make your brand more approachable.
Ignoring your competitors
Blogging without even knowing your top competitors is like reaching in the dark for ways to succeed. Whether you’re looking for keywords or brainstorming content ideas, your competitors can tell you a lot about what works.
You go stagnant for months
Not publishing new content for months could make you lose all the traffic and momentum you’ve already built. It’s okay if you’re only gone for a few weeks, just try not to keep readers waiting for too long.
Pushing a sale too early
Showing offers early can put off potential readers who still don’t know who you are. Be sure your traffic acquisition channels start with valuable content – like guides and checklists – to build their confidence first.
Not having content categories
Keeping content in the “uncategorized” post category only makes things harder for your readers and search engine crawlers.
Content categories help search engines determine what your content is all about. More importantly, it gives readers another option for finding relevant content they’re interested in.
Displaying too many ads
Advertisements can slow your website down, annoy your readers, and ruin the overall look of your blog. If you choose to make money with ads, keep them at a minimum – the cons of ads outweigh the pros.
Chasing a “get-rich-quick” strategy
Going after “get-rich-quick” strategies in blogging is a huge waste of time and money. Rather than focusing on monetization, work on creating high-quality content and building authority – income opportunities will come to you.
You don’t set clear goals
Blogging without well-defined goals is like driving without a destination – you end up going nowhere. Goals help you manage your time and plan your tasks effectively.
You’re not learning
In blogging, the moment you stop learning is the very moment your brand’s growth stops.
If you want to compete with big brands, don’t just stick with what you know. Always make an effort to learn something new that will give you a competitive advantage.
Ignoring customers go after their first purchase
If you forget about customers just because they bought something, you’ll miss out big time on potential repeat purchases. Maximize customer lifetime value by sending discount codes, renewal bonuses, and promoting affiliate content they might like.
Letting leads go after they abandon product pages or their cart
Not reaching out to a customer who left after checking out your products could make you lose that sale forever. See it as an opportunity to address their questions, build buyer confidence, and generate a sale.
Being a copycat blogger
Being a copycat blogger will make you look like a lesser version of your competitor. Copycat bloggers borrow most of their blogging strategies – from their headline ideas to their website design.
Multitasking
Multitasking or “focusing” on multiple tasks at once will hurt your productivity and quality of output. Science says there’s no such thing as multitasking; your brain is just switching priorities faster than you can keep up.
Making unrealistic promises
Promising your readers awesome things and not delivering will make them question your value propositions in the future. Don’t tell them “Results Guaranteed in 30 Days” unless you’ve proven it’s true yourself.
Jumping into blogging without a monetization plan
Without a monetization plan, a blog is just a hobby that requires cash to maintain. This essentially makes blogging impractical and unsustainable, unless you have the financial side of things already covered.
Staying in your comfort zone
What works today may not work tomorrow, and sticking to old blogging strategies could put a stop to your blog’s progress. Get used to being outside your comfort zone and embrace challenges, like blog page redesigns and new marketing campaigns.
Selling irrelevant affiliate products
Promoting products that have nothing to do with your blog’s topic will most likely be ignored by your audience. Some readers may even be annoyed by these out-of-place promotions, which is detrimental to your branding efforts.
Mishandling your blog income
Not managing your blog income effectively is another reason why most blogs fail to thrive. As soon as you start generating profits, think of reinvestment opportunities that will scale your blog.
Hotlinking images
Hotlinking or embedding images from other websites to your blog can put you in legal trouble. Furthermore, you’ll end up with broken links once the rightful owner of the image deletes it.
“Stealing” content assets from other websites
Copying logos, branded graphics, and copyrighted images won’t be a good look for you – not to mention it’s illegal. If you can’t create your own, at least contact the owner and get their permission to use their assets.
Not protecting your content from being copied
Having your content stolen and published by someone else will affect your traffic and search engine rankings. You can easily stop content thieves with a plugin like WP Content Copy Protection & No Right Click.
Being vulnerable to distractions
Frequently giving in to distractions can become a habit that will have a long-term effect on your productivity. It doesn’t matter if it’s social media, streaming apps, or video games – avoid distractions when it’s time to work.
Not getting help when you need it
Attempting to do everything yourself, including tasks outside your areas of expertise, could lead to subpar results. Getting help from qualified professionals will give you more time for the things you’re good at.
Giving up
Giving up due to the lack of time or results is perhaps the worst mistake any aspiring blogger can make. Remember, blogging is tough, but you only really fail if you call it quits.
Not caring about your privacy
Putting your personal information in your blog is a security risk that could render you vulnerable to spammers and hackers. If you want to share contact information, only give them what they need, like your email or Facebook page.
Not creating a style guide
Without a style guide, you may publish content or social media posts that aren’t consistent with your brand identity. It also makes it difficult to hire freelancers who can help keep your content production in high gear.
Buying tools without research
Purchasing tools without proper research could make you waste money or even drain your blogging budget completely. Always do your research and look at alternatives before you click that “buy now” button.
Trying to be perfect
Striving to create the perfect content is commendable, but you could end up getting nothing done if you overthink.
For example, you don’t need to have all details worked out upon starting a new strategy or campaign. Just go out there, take the first step, and let mistakes show you the way towards progress.
Automatically approving all comments
Automatically approving comments will make you a juicy target for spammers. Typically, comment spam includes links to shady websites that endanger your readers along with your website’s SEO standings.
Overpaying for tools
If you’re a beginner blogger, going for the most expensive plan offered by tools may cause you to go over budget.
Be prudent and go for entry-level plans that match your needs. Better yet, look for free alternatives and take advantage of trial periods.
Ready to Start a Profitable Blog Today?
The next stage, now that you know the blogging mistakes to avoid this year, is to make your blog and start money blogging.
In summary, here is how to make a blog ready to attract traffic, leads, and sales:
Step #1: The first step is simple. Just click here to go to Bluehost homepage and click “Get Started Now” button. (We also use Bluehost)
Step #2: From here, scan the menu and select “Hosting” at the top of the screen.
The hosting menu will expand and present you with three different website hosting options:
- Shared Hosting
- Dedicated Hosting
- VPS Hosting
Shared hosting is the perfect choice for people building a new website. So go ahead and select that from the expanded drop-down menu.
Since you’re setting up a new blog, the Basic plan starting at $2.95 per month should be fine for you. The extra features that come with this hosting plan will cover all of the fundamental needs of your site’s functioning.
Once your blog takes off and starts receiving heavier traffic, you can easily upgrade to a Plus or Choice Plus plan, which offers advanced features better suited to handle a greater inflow of traffic.
To continue, just click the “Select” button under the pricing plan that suits you best.
Step #3: Enter the domain name you want to use.
Step #4: Enter your account information.
Step #5: Under package information, choose an account based on how long you want to pay. (Note: There’s a 30 day money back guarantee with all plans, so there’s no risk)
Step #6: Uncheck the package extras.
Step #7: Complete your purchase, choose your strong password and log in to your Bluehost account.
Step #8: Answer the onboarding questions or skip them, but choose “business” when prompted.
Step #9: Click “skip” when it comes to choosing your theme.
Step #10: From the Bluehost dashboard, click the WordPress button on the right, and you’ll end on WordPress.
Congratulations! You now have a self-hosted WordPress blog.
Blogging Mistakes to Avoid in 2025: Conclusion
Learning from mistakes is a surefire way to improve and eventually reach the top of your game.
Learning from other people’s mistakes is even better.
We hope the list of mistakes above helped you straighten out your blogging strategy. If you have any more questions, don’t forget to leave a comment below.
We’re also looking forward to any feedback or suggestion you may have regarding this blog post.
Speak soon!