Welcome to Content in Marketing!!!
Content in Marketing is a go-to resource site for business owners, bloggers, creators, marketers, and entrepreneurs looking to up their game.
We offer easy to follow step by step guides, tutorials and software advice to help you jump-start and grow a successful online business from scratch.
Content in Marketing is one of the best resource sites dedicated to content marketing and related topics, including digital marketing, blogging, SEO, email marketing, website building and affiliate marketing
So, what is content marketing?
Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching products or services, a strategic content in marketing approach provides relevant and useful content to your audience (potential customers) to help them solve issues in their work (B2B content) or personal lives (B2C content).
Why use content marketing?
For one thing, marketing today is impossible without useful content.
Content should be integrated into your marketing process, not treated as something separate.
High-quality content is part of all types of marketing, including:
- Email marketing: Consistently quality content trains your audience to anticipate, open, and read emails from your business.
- Social media marketing: Content strategy comes before your social media marketing strategy.
- SEO: Search engines reward brands that publish high-quality, consistent content.
- PPC: For PPC to work, you need great content behind it.
- Inbound marketing: Content is crucial to driving inbound traffic and leads.
- Digital marketing: Content forms the foundation for an improved or rebooted integrated digital marketing strategy.
- Content strategy: Content strategy (which determines how content is created and marketed throughout an organization) must be considered.
How does content marketing support the bottom line and customers’ needs?
Wouldn’t it be great if your customers looked forward to receiving your marketing? What if when they received it (whether through email, social media channels, your blog, or website), they spent time engaging with it? What if they anticipated it and shared it with their friends?
When you create great content, they can expect one or more of these four benefits:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Content-driven revenue
Content is the present – and future – of marketing
Ready to learn more? We can help. Here are a few popular articles to help you get started: